How to Help Your Brand by Using Influencer-Generated Content
Importance of influencer-generated content What is influencer-generated content? Influencer-generated content, as the term implies, is all content produced by influencers that promotes your brand positively. These posts don’t have to be sponsored by a company. In fact, some of the best influencer-generated content happens without you ever asking them to. An influencer is traditionally defined as a social media person with at least 1,000 followers on any given channel. The influencer is a reliable source of information for their audience and actively engages with them. Influencers are looked to for inspiration and knowledge, as well as buying suggestions. Influencer-generated content also helps your brand stand out in a crowded market. Because there is so much noise from brands competing to make their voices heard, consumers have developed selective attention and retention. This means that customers will only pay attention to what they are actually interested in and will dismiss t...